Peace Makers

Search for Sarah Palin online and you will find thousands of links. Many include videos of her Saturday Night Live appearance and Tina Fey’s impersonations. Other links take you to book reviews, news reports, blogs, and Facebook pages. Unlike many other celebrity politicians, Sarah Palin’s web presence is not accidental. Palin’s web presence was a carefully calculated and controlled tactical maneuver.

Sarah Palin’s web presence during her Vice Presidential bid was vital to her success as a politician. She freely admits that prior to the presidential campaign, she had little political experience beyond the borders of Alaska. However, looks can be deceiving. For a backwoods Alaska Governor, Sarah Palin had a lot of campaign know how tucked under her stylish belt.

Once she got her name, her image, and her personality in the spotlight, Palin continued to build her presences as a political icon. Instead of marketing herself like any other political candidate, Sarah Palin markets herself as though she were a brand. Much like a brand that is consistent and attractive to customers, Sarah Palin’s brand is based on her strong views and her family values. She is funny, stylish, and passionate with a truly family-oriented all-American core.

Palin is also a riveting speaker. In the beginning, her public speaking skills were lacking. Now, as her brand develops, she has a strong platform and a great writer. Her speeches are entertaining, important, and true to Sarah Palin. Regardless of her audience or her opponent’s opinions, Sarah Palin’s platform remains consistent and strong. Through intelligent marketing, Sarah Palin created her brand.

Now that the brand is cemented and Sarah Palin is a political icon, she must maintain her status. The most recent activities include a TV show and a book. Her TV Show, “Real American Stories,” allows her simple and concise outlook on life and politics to shine. Her book, “Going Rogue,” remains true to her brand but adds a little touch of nonconformity.

She effectively uses every facet of social media to convey her message and build support. For example, Palin uses Twitter and Facebook to communicate directly with her supporters. It can be difficult to maintain the perfect social media image. As a result. Sarah Palin’s forums and comment boards are highly controlled. Approximately 10% of all posts made are deleted immediately. Sarah Palin has fully mastered the art of modern communication.

Writing about many degree programs, including a masters of public policy is of interest to Melissa Myers.